who we are

Our Mission

At CITREVE, we create innovative, freeze-dried citrus solutions that redefine what garnish — and ingredients — can be.

We exist to simplify operations, reduce waste, and unlock new creative possibilities for the hospitality and beverage industries through one versatile product with endless possibilities.

By preserving fruit at its peak, we deliver natural flavor, vibrant color, and consistent quality — without unnecessary ingredients, prep time, or excess waste.

We are proud to be a woman owned business. Beyond the product, our mission is to serve: our partners, our team, our community, and the world. Through operational innovation, responsible practices, and a culture rooted in care, we are building a company that nourishes both industry and impact for generations to come.

Inside CITREVE

The Story Behind CITREVE

What began as a backyard passion—preserving the colors of a home garden—quickly grew into a vision for a better way to use freeze-drying.

Founder Nettie Frank, a Food Network alum and award-winning chef, explored the technique beyond long-term storage, pairing her culinary expertise with advanced technology to create products that truly served bartenders, caterers, and retailers. Early partners immediately saw the difference: consistent cuts, vibrant colors, and zero waste.

From its roots in Bluffdale, Utah, CITREVE has expanded to serve hospitality groups such as hotels, bars & restaurants, mixologists, and specialty retailers nationwide.

Today, we remain committed to raising the standard of garnishes—crafting shelf-stable, chef-driven products designed for revolutionizing the food and beverage industry as a whole.

  • Nettie Frank

    I am the founder of CITREVE. I turned a backyard passion for preserving garden colors into a mission to make freeze-dried food more creative, sustainable, and accessible. My favorite product is our orange slice infused with vanilla bean paste and sugar—it shows how flavor infusions can truly elevate a menu. Outside the kitchen, I practice Reiki and energy healing, especially focusing on the Heart chakra.

  • Thor Schow

    As CITREVE’s Director of Operations, I lead the strategy, systems, and execution that power our growth—overseeing production, supply chain, finance, and people operations. In a fast-scaling environment, I work across functions to build and refine the processes, teams, and infrastructure that drive efficiency, profitability, and consistent product quality. My favorite product is our crisp, vibrant Orange Slices. Outside of work, I’m usually spending time with the people I care about, diving into my current hyper-obsession, or chasing my next adventure.

  • Lexie Pierson

    As CITREVE’s Director of Marketing, I manage the marketing team to align brand strategy with revenue growth—overseeing social media, content creation, sales development, networking, and key client relationships. My favorite product is our Lemon Slices because they’re delicious and always photograph beautifully. When I’m not creating content, I volunteer as a scuba diver at the Loveland Living Planet Aquarium with my fiancé.

  • Brooke Tennison

    As CITREVE’s Marketing Lead, I manage our social media, create new content, and keep in touch with our retail market. My favorite is the Lime Slices with Salt + Sugar—I love how they enhance just about anything you add them to. Outside of work, I enjoy spending time in nature, watching movies, and performing stand-up comedy whenever I get the chance.

  • Elina Darling

    As CITREVE’s Operations Lead, I help maintain our internal systems and keep incoming orders and day-to-day operations running smoothly. My favorite is the Lime Slices with Salt + Sugar—I love the perfect blend of sweet, salty, and tangy that brings a satisfying zing with every bite. Outside of work, I find joy and inspiration in nature and the simple things in life, always striving for balance and a reason to smile.

  • Maddie Schow

    As CITREVE’s Office Assistant, I help plan company celebrations, keep office supplies stocked, and jump in wherever I’m needed to keep things running smoothly. One of my favorite products is the Wild Blueberries—I love how yummy they are for baking and dips. Outside of work, I’m passionate about fashion and modeling, and I enjoy sketching and creating my own designs. I also love spending time in the city, at the beach, and traveling whenever I can.

  • Kelly Memmott

    As CITREVE’s Production Manager, I keep the kitchen and packaging room running smoothly and ensure every jar we send out is in perfect condition. I also oversee all of our shipping to make sure orders arrive safely and on time. My favorite product is our Lemon Wedges. Outside of work, I love creating memories with my children and grandchildren.

  • Josh Owen

    As CITREVE’s Kitchen Lead, I oversee all produce handling and ensure every slice is prepped perfectly before it goes into the freeze-drier. My favorite is the Grapefruit Slices—I love their fresh, bold flavor. I also take pride in being part of a company I truly care about, where it feels more like family than just a job. Outside of work, you can find me at the gym or watching a good horror movie.

  • Jaidiss Owen

    As a member of CITREVE’s production team, I help prep and package products to ensure every batch meets our quality standards. My favorite is the Blood Orange—I love the bold, delicious flavor. Outside of work, I’m an (unofficial) writer who treats my craft like a job, and I also enjoy spending time with music and learning new instruments.

  • Livy Frank

    As a member of CITREVE’s production team, I help slice, prep, and package products so they’re ready to shine. My favorite is the Orange Slices with Vanilla Bean Paste + Sugar—I love that they’re not just perfect for drinks, but make an irresistible snack on their own. Outside of work, I’m passionate about dance and music, and you can often find me exploring new foods or enjoying a good cup of coffee.

Join Us on the Journey

Whether you’re a bar, caterer, or retail partner, CITREVE is here to bring innovation and flavor to you wherever you are at!