Our Mission

At CITREVE, we craft innovative, freeze-dried food solutions that redefine the hospitality and food industries—one product at a time. Beyond the kitchen, our mission is to serve: our team, our community, and the world.

For our partners, this means more than just exceptional freeze-dried fare. It means products that save staff hours by eliminating prep time, reduce waste, and delivering consistent, high quality presentation in every service.

Through humanitarian outreach, a culture of care, and a deep commitment to impact, we’re building something that nourishes generations to come.

The Story Behind CITREVE

What began as a backyard passion—preserving the colors of a home garden—quickly became a vision for a better way to use freeze-drying.

Discovery → Founder Nettie Frank, a Food Network alum and award-winning chef, explored freeze-drying beyond long-term storage.

Innovation → Combining culinary expertise with advanced technology, she developed products that met the needs of bartenders, caterers, and retailers.

Validation → Early partners saw the difference: consistent cuts, vibrant colors, and no waste.

Growth → From Bluffdale, Utah, CITREVE now serves hospitality groups, event planners, and specialty retailers nationwide.

We’re committed to raising the standard of garnishes: shelf-stable, chef-crafted, and designed for high-performance environments.

Chef Nettie Seen On & Trusted By

Food Network

Chopped & Cake Wars

Good Things Utah

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Catersource

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US Foods

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Meet the Team

Behind CITREVE is a team of innovators, chefs, and storytellers dedicated to redefining what freeze-dried food can be.

Nettie Frank - Founder & Freeze-Drying Innovator

What started as a backyard passion—preserving the colors of my garden—has grown into a full-scale mission to make freeze-dried food creative, sustainable, and accessible. Based in Utah with a background in food storage and preparation, I quickly became fascinated with the potential of freeze-drying beyond just long-term storage.

As a frequent presenter at Catersource, I’ve shared my vision of freeze-drying as an art form and a solution for reducing food waste. That vision became CITREVE—a brand built on innovation, sustainability, and gourmet possibilities.

🧡 Favorite Product 🧡

Orange with vanilla bean paste & sugar: Nettie highlights this as a “signature garnish that turns a standard cocktail into a memorable house special.” It’s not just her favorite—it’s the product that shows buyers how unique flavor infusions can differentiate their menus.

✨ Fun Fact ✨

I also practice Reiki and energy healing, especially focused on the Heart chakra.

Thor - Production Operations Director

As CITREVE’s Production Manager, I keep our operations running smoothly—from managing timelines and workflows to making sure every batch meets our high standards. I’m all about efficiency and quality.

My favorite CITREVE product? The Orange Slices. They're crisp, vibrant, and packed with flavor—just like the energy we bring to the production floor every day.

🧡 Favorite Product 🧡

Orange Slices: Thor values them as “a workhorse garnish—bright, crisp, and versatile across cocktails, mocktails, and teas.” For him, they represent the consistency and efficiency he brings to every batch.

✨ Fun Fact ✨

A big fan of ink and adventure. Ask me about my favorite Disney ride.

Lexie - Marketing & Content Director

As CITREVE’s social media specialist, I handle everything from capturing product photos and videos to creating marketing materials and engaging with our community online.

I love showcasing the beauty and creativity behind freeze-dried foods—and connecting with followers who are just as passionate about our products as we are. Whether I’m behind the camera or replying to comments, I’m always looking for fresh, fun ways to tell the CITREVE story.

🧡 Favorite Product 🧡

Lemon Slices: For Lexie, lemons are “the perfect everyday boost—especially in tea or water—but they also photograph beautifully.” To her, they represent how CITREVE’s products don’t just perform, they also tell a story visually.

✨ Fun Fact ✨

When I’m not behind the camera or a keyboard, I’m underwater! I volunteer as a scuba diver at the Loveland Living Planet Aquarium with my partner. It’s just as magical as it sounds and I feel so lucky to have the opportunity to interact with marine life so close to home!

Join Us on the Journey

Whether you’re a bar, caterer, or retail partner, CITREVE is here to bring innovation and flavor to your program.

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